Pinpoint Targeting™
The Most Advanced Decisionmaker Targeting Tool
Pinpoint Targeting™
The Competitive Edge for Companies and Organizations
Reach decisionmakers from the moment they wake up to the moment they go to sleep.
How it Works
Pinpoint Targeting is the most advanced digital individual target-by-name tool. It delivers your content to decisionmakers on their devices whenever they go online, from reading the news to scrolling social media to checking the weather to watching their favorite show on TV. To make the level of precision possible, Pinpoint Targeting:
- Builds a transparent targeted universe of decisionmakers and the influencers around them, matched to every device they use at home and at work.
- Delivers your message with high frequency solely to those devices 10-15 times per week, ensuring sustained visibility and message recall.
- Provides high-level actionable metrics for CEOs and boards, including frequency, engagement, and real-world anecdotes from decisionmakers who say they’ve seen your content “everywhere.”
Why Pinpoint Targeting Outperforms the Competition
In the last year, more than 40 Fortune 500 corporations, major financial institutions, leading trade associations, policy coalitions, and high-growth start-ups have also chosen to partner with Pinpoint Targeting because we offer:
Fully Transparent By-Name Targeting
You get a transparent list of names who will be seeing your ads so you can customize who is included. No more “black box” lists.
An End-to-End, Turnkey Solution
We handle everything from audience identification to creating content, deploying ads, measuring results, and optimizing performance.
Lower Pricing & Less Ad Spend
Lower, clearer, all-inclusive pricing that covers audience matching, content-creation, ad delivery, and reporting.
No Minimum Audience Size
Target mission-critical groups with surgical precision.
Creative That Drives Impact and Revenue
Branded and unbranded, a focus on messengers, stop the scroll in three seconds.
Track Record of Generating Sales & Deals
Our campaigns consistently turn targeted engagement into commercial wins, helping clients close high-value deals with sales targets and government procurement leaders.
Driving Impact Across Critical Business Functions
Pinpoint Targeting solves business challenges with impact you can feel. Cabinet officials report seeing client videos “everywhere.” Prospects convert after saying “your message spoke directly to me.” CEOs walk into investor engagements with stakeholders already primed because they’ve seen relevant content in the lead-up to the meeting.
Public Affairs
Communicate directly with Members of Congress, Administration officials, state legislators, regulators, and staff with relevant, policy-focused messaging.
B2B & B2G Sales
Drive B2B and B2G sales by reaching C-suite executives, department heads, procurement leaders, and other critical decision-makers at target companies.
Investor Relations
Amplify positive news while shaping your investment narrative for analysts, as well as current and prospective retail and institutional investors.
Corporate Reputation
Improve corporate reputation and industry standing by reaching key opinion leaders—including members of the media, industry analysts, policy experts, awards voters, and other stakeholders—and ensuring the ability to mobilize quickly and effectively during high-risk or crisis moments.
Employee Recruitment & Retention
Reach current and prospective employees, along with the people who influence their career decisions, with clear communication about your culture, mission, and impact to strengthen recruitment and retention.
Doctor and Patient Targeting
Pinpoint Health delivers your message to all relevant levels of the healthcare ecosystem, from patients to providers to payers.
CEO-Ready Metrics
The Pinpoint Targeting approach as been validated by pre- and post-treatment polling, modeled lift studies, and the regular flow of anecdotes we hear from clients. Each Pinpoint Targeting report includes information on:
Reach and Frequency
We guarantee maximum influence with an “always-on” delivery of 10+ views per target per week. This proven frequency drives high impact and ad recall.
Engagement
We move beyond simple vanity metrics. Our granular reporting tracks by segment, generating meaningful insights on decisionmaker behavior.
Anecdotal Feedback
The ultimate validation: Our clients consistently receive direct, anecdotal feedback that their target decisionmakers are seeing and discussing the campaign messaging.
Ready to Get Started?
Pinpoint Targeting is a product of Rational 360, a strategic communications and digital agency based in Washington D.C. We were frustrated that no transparent, by-name targeting solution existed for our clients – so we built and perfected one.
Ready to begin reaching the decisionmakers who matter most to you?
Complete the form below or call us at (202) 470-5350
"*" indicates required fields