Our Process
The Most Advanced Decisionmaker Targeting Tool
DECISION MAKER MARKETING™
Map, match, target, engage & measure – a full-funnel system that surrounds decision makers and their inner circles with precision-delivered content at scale.
DECISION MAKER MAPPING™
- Build influence graphs from seed audiences
- Map inner-circle relationships across networks
- Power-rank influencers by relationship type & campaign goals
- Detect group-level influence via shared relationships
DEVICE MATCHING™
- Match individuals to 20+ databases including voter file to find data points like IP address, email, phone, & more
- Connect data points to specific devices – 3.5 devices per person & 85% match rate
DECISION MAKER TARGETING™
- Controlled supply via SSPs and DSPs to deliver only to approved target audiences
- Hyper-segmented buying by identity, role, and market priority
- Person-level frequency controls across devices
SCROLL-STOPPER™ CREATIVE
- Develop or utilize existing content that captures attention in the first three seconds
- Build bite-sized graphics, videos, animations, audio & text
- Update content within hours to be responsive to current events
DECISION MAKER ANALYTICS™
- Get message testing insights on small segments, tracking frequency (more than 10x per person/week) & audience penetration (80%+)
- Report exactly how many times the actual decisionmakers saw content & how they engaged
Ready to Get Started?
Pinpoint Targeting is a product of Rational 360, a strategic communications and digital agency based in Washington D.C. We were frustrated that no transparent, by-name targeting solution existed for our clients – so we built and perfected one.
Ready to begin reaching the decisionmakers who matter most to you?
Complete the form below or call us at (202) 470-5350
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