WASHINGTON, D.C. – October 8, 2026 – Rational, a leading full-service strategic communications and digital marketing company, is honored to announce Jake Sticka, Senior Vice President, Digital, has been named a Digital and Data PR Disruptor in PRNEWS’ 2026 People of the Year Awards. The category honors communications professionals who harness data and analytics to drive strategy while innovating across digital platforms to build brand awareness, extend reach and prove the value of PR. Sticka will be recognized alongside this year’s class of honorees at the PRNEWS Platinum Awards Gala in New York City on October 6.
Sticka was honored for his leadership in transforming Pinpoint Targeting® into a scalable and groundbreaking targeting tool now reshaping public affairs, corporate reputation and advocacy campaigns. As the strategic lead for the platform, he has driven improvements across every stage of the process, including audience development, identity enrichment, ad-buying optimization and performance measurement, while partnering with engineering teams to align the development process with organizational objectives.
“Pinpoint Targeting is a disruptive product by design. We’ve essentially turned traditional advertising on its head,” said Sticka. “The old model was buy scale and hope the right person sees it. With Pinpoint Targeting, we start with the people who decide and build the campaign around reaching them. We’re creating efficiency that wasn’t previously possible.”
Pinpoint Targeting is a leading individual by-name targeting solution. Rather than leveraging broad audience targeting, Pinpoint Targeting enables companies and organizations to reach specific individuals by name, connecting messages directly to the phones, computers, tablets, and connected TVs of the people who matter most at a frequency of more than 10x per week. In polling conducted before and after Pinpoint Targeting campaigns over six months, we have seen ad recall rates that exceed industry benchmarks.
That precision has proven impactful well beyond traditional advocacy. Pinpoint Targeting campaigns have reached members of Congress, congressional staff and administration officials. They have also reached investors, reporters, analysts, awards voters and influential voices across entertainment and sports, showing that by-name targeting can shape outcomes across policy, business and culture alike.
Pinpoint Targeting is one of the fastest-growing offerings at Rational and a primary driver of company-wide growth.
About Rational
Rational is a strategic communications and digital services company, providing full-service strategic communications nationwide, specializing in campaigns that move audiences and achieve business objectives. The Rational team brings diverse experience across the corporate, consumer, and public sectors, crafting integrated strategies spanning public relations, digital strategy, branded campaigns, crisis communications, and business intelligence. With a data-driven approach, Rational helps clients navigate complex challenges, seize opportunities, and drive measurable impact through communications. Rational combines creative excellence with strategic rigor to help brands break through, build lasting reputation, and succeed in an evolving media landscape.
About Pinpoint Targeting
Pinpoint Targeting is a digital target-by-name solution that delivers precision advertising to the decision makers who matter most. The platform direct-matches individuals to their phones, computers, tablets, and connected TVs, then delivers branded messages exclusively to those devices across the content they consume.
Pinpoint Targeting provides complete transparency with named audience lists and offers an end-to-end solution encompassing content creation, deployment, measurement, and optimization. With the ability to target audiences of any size, Pinpoint Targeting delivers surgical precision at straightforward, all-inclusive pricing.